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Foxy Dons New Duds
The Foxy Bingo website has undergone a makeover and taken on a contemporary look in combination with a new marketing scheme.
Players will notice the introduction of 60 new games and upgraded user interface, according to the company’s owner, bwin.party.
Tricycle London developed a range of TV adverts showing an even snazzier Foxy donning a new suit.
‘We’ve managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaign for the lovable northern Fox,’ said Matt Carter, creative director for Tricycle.
Joey Essex, of ITV2’s ‘The Only Way Is Essex’, is the face of the new ad campaign.
Check out Foxy looking reem!